We know that women are exposed to different risks from men, and are typically less likely to buy certain products such as life insurance or long term care. There is a clear opportunity for businesses to explore new ways of better serving their needs.
Our goal
Identify new and improved products and services to address the needs and preferences of women as personal and professional buyers of insurance.
What we will do
Market Task Force
We have established a task force of senior representatives from across the profession to develop new and innovative solutions to the risks that women face in life.
The new task force will focus on three key areas:
The task force will focus on setting the priorities for positive change and galvanising the profession into action. It will work in conjunction with a number of working groups that will focus on tactical activity to drive change, facilitated by the CII.
The task force comprises the following senior representatives:
| Company | Representative | Title |
| ABI | Yvonne Braun | Director of Policy, Long Term Savings and Protection |
| AIG | Anthony Baldwin | CEO, AIG Europe |
| Aon | David Battle | CEO, Aon Employee Benefits UK |
| Aviva Life | Andy Curran | MD Pensions & Investments |
| Axa | Darrell Sansom | Chief Marketing Officer, Axa UK |
| Financial Inclusion Commission | Laurie Edmans CBE | Commissioner |
| Hiscox | Joanne Musselle | Chief Underwriting Officer |
| Independent | David Hertzell | Professional Standards Board, CII |
| Legal &General | Cheryl Agius | CEO General Insurance |
| Liverpool Victoria | Mike Crane | Broker Managing Director |
| Openwork | Mark Duckworth | Chief Executive Officer |
| Scottish Widows | Jackie Leiper | Protection Director |
| Single Financial Guidance Body | Jonathan Hollow | Head of Financial Capability, Strategy & Innovation |
| Virgin Money | Emily Cox | Director of Public Affairs |
| Vitality | Sally Burrowes | Director of Legal & Business Support |
| Zurich | Rose St Louis | Head of Strategic Partnerships |
Market Task Force Workstreams
The Market Task Force Manifesto is being delivered through a programme of change, with the work broken down into seven workstreams.
Each workstream is led by a member of the Task Force and is supported by a breadth of experts across the insurance and personal finance profession as well as experts from policy, society and a range of other disciplines.
Insuring Women’s Futures and our Market Task Force programme is fortunate to be able to draw on the expertise of a range of specialists from across business and societyand who have given their time to support this programme.
| Workstream | Chair | |
| 1a: Women’s Risks in Life: communication via stakeholder partners | Jonathan Hollow | |
| 1b: Women’s Risks in Life: coordination and planning of CII-led communications | Ian Simons | |
| 2a: Pensions Game Changer | Yvonne Braun | |
| 2b: Womens’ Pensions Empowerment | Jackie Leiper | |
| 3a: Young Females’ Financial Awareness | Cheryl Agius | |
| 3b: Female Financial Inclusion Standards | David Hertzell | |
| 4: Marketwide Moments that Matter | Joanne Musselle | |
| 5: Flexible Working | Emily Cox |
Reports and studies
Women’s financial assets and debts
Gender Differences in Risk Assessment
Gender Differences in Risk Behaviour: Does Nurture Matter?
Gender Differences in Risk Taking: Are Women more Risk Averse?
