We know that women are exposed to different risks from men, and are typically less likely to buy certain products such as life insurance or long term care. There is a clear opportunity for businesses to explore new ways of better serving their needs.

Our goal

Identify new and improved products and services to address the needs and preferences of women as personal and professional buyers of insurance.

What we will do

• Collaborate with the profession and key stakeholders, such as the trade bodies and the regulator, to understand existing insurance risk solutions for women, including undertaking surveys and analysis, as appropriate
• Share results of “women’s risks in life” surveys and analyses with the profession
• Where appropriate liaise with the profession to facilitate innovation of new and improved products and services for women

Market Task Force

We have established a task force of senior representatives from across the profession to develop new and innovative solutions to the risks that women face in life.

The new task force will focus on three key areas:

• Improving awareness among women of the risks they face in life and engagement with the existing solutions;
• Developing joined-up policy interventions; and
• Identifying new and improved insurance solutions to women’s risks.

The task force will focus on setting the priorities for positive change and galvanising the profession into action. It will work in conjunction with a number of working groups that will focus on tactical activity to drive change, facilitated by the CII.

The task force comprises the following senior representatives:

Reports and studies

ING Women & Finance report

Women’s financial assets and debts

Gender Differences in Risk Assessment

Gender Differences in Risk Behaviour: Does Nurture Matter?

Gender Differences in Risk Taking: Are Women more Risk Averse?

European insurance report 2015