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CII – Insuring Women’s Futures

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Risk solutions

We know that women are exposed to different risks from men, and are typically less likely to buy certain products such as life insurance or long term care. There is a clear opportunity for businesses to explore new ways of better serving their needs.

Our goal

Identify new and improved products and services to address the needs and preferences of women as personal and professional buyers of insurance.

What we will do

  • Collaborate with the profession and key stakeholders, such as the trade bodies and the regulator, to understand existing insurance risk solutions for women, including undertaking surveys and analysis, as appropriate
  • Share results of “women’s risks in life” surveys and analyses with the profession
  • Where appropriate liaise with the profession to facilitate innovation of new and improved products and services for women

Market Task Force

We have established a task force of senior representatives from across the profession to develop new and innovative solutions to the risks that women face in life.

The new task force will focus on three key areas:

  • Improving awareness among women of the risks they face in life and engagement with the existing solutions;
  • Developing joined-up policy interventions; and
  • Identifying new and improved insurance solutions to women’s risks.

The task force will focus on setting the priorities for positive change and galvanising the profession into action. It will work in conjunction with a number of working groups that will focus on tactical activity to drive change, facilitated by the CII.

The task force comprises the following senior representatives:

Company Representative Title
ABI Yvonne Braun Director of Policy, Long Term Savings and Protection
AIG Anthony Baldwin CEO, AIG Europe
Aon David Battle CEO, Aon Employee Benefits UK
Aviva Life Andy Curran MD Pensions & Investments
Axa Darrell Sansom Chief Marketing Officer, Axa UK
Financial Inclusion Commission Laurie Edmans CBE Commissioner
Hiscox Joanne Musselle Chief Underwriting Officer
Independent David Hertzell Professional Standards Board, CII
Legal &General Cheryl Agius CEO General Insurance
Liverpool Victoria Mike Crane Broker Managing Director
Openwork Mark Duckworth Chief Executive Officer
Scottish Widows Jackie Leiper Protection Director
Single Financial Guidance Body Jonathan Hollow Head of Financial Capability, Strategy & Innovation
Virgin Money Emily Cox Director of Public Affairs
Vitality Sally Burrowes Director of Legal & Business Support
Zurich Rose St Louis Head of Strategic Partnerships


Market Task Force Workstreams

The Market Task Force Manifesto is being delivered through a programme of change, with the work broken down into seven workstreams.

Each workstream is led by a member of the Task Force and is supported by a breadth of experts across the insurance and personal finance profession as well as experts from policy, society and a range of other disciplines.

Insuring Women’s Futures and our Market Task Force programme is fortunate to be able to draw on the expertise of a range of specialists from across business and societyand who have given their time to support this programme.

Workstream Chair  
1a: Women’s Risks in Life: communication via stakeholder partners Jonathan Hollow
1b: Women’s Risks in Life: coordination and planning of CII-led communications Ian Simons
2a: Pensions Game Changer Yvonne Braun
2b: Womens’ Pensions Empowerment Jackie Leiper
3a: Young Females’ Financial Awareness Cheryl Agius
3b: Female Financial Inclusion Standards David Hertzell
4: Marketwide Moments that Matter Joanne Musselle
5: Flexible Working Emily Cox


Reports and studies